Sela for Power, Automation & Safety Systems (Sela-PASS) is pleased to announce the appointment of Khalid Asiri as the new Chief Executive Officer.
Mr. Asiri holds a degree in Electrical Engineering from King Saud University and brings extensive experience in power equipment and grid automation sales management, as well as in building strong business pipelines and delivering strategic solutions to C-level decision-makers.
Known as an analytical problem solver, he combines international experience with a valuable network in mass-market distribution channels. Under his leadership, Sela-PASS aims to strengthen its position as a leading provider of integrated power, automation, and safety solutions across the Kingdom
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